The world of mobile marketing is very vast and exciting. There are so many ways that one can enter and use their knowledge of this field to help better promote their business. It depends completely on the individual. That said, no matter what your marketing skills are, here are some tips to help you along.
Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.
Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.
When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.
Crafting a legitimate business plan is a good idea with mobile marketing. Just because the mobile devices are small, that certainly doesn’t mean that your task is going to be an easy one. Make sure you’re doing what you can to preplan your entire campaign, from inception to hypothesized fruition you want to try to cover all angles.
Mobile marketing is a fascinating and exciting world that is only limited by the extent of a person’s skills. There are endless possibilities, products, combinations, and techniques. Start experimenting to find something new for your business or to learn something new that you can improve for your business. Become inspired by these tips!